Immersive Transmedia
While still early in extending to its full potential, the immersive industry shows a huge scope of promise in every sector. From VR to virtual production, metaverse to motion capture, let's explore the wide variety of ways we can implement a truly immersive experience.
VR/AR/XR
Virtual, augmented and mixed reality is transforming the way we work, play, train and entertain. Whether its transporting you into a whole new reality through a headset, or viewing AR filters through a mobile app, the potentials for this technology are endless, and ever growing with each new feature, such as eye-tracking and haptics.
Metaverse / Virtual spaces
Metaverses have been around for decades, and this new boom in the industry is showing the huge interest in both a personal and corporate sense, from virtual offices, meeting spaces, sports and hangouts, to whole worlds to be built upon by players and internationally attended concerts. The scope of metaverses is huge, and their can offer anything from roleplaying an alternative life, to learning a new skill and meeting new friends
Live Events
Live events were one of many industries forced to rethink their approach during the recent pandemic, and A list artists and celebrities took a step into the virtual in existing spaces, using tech like 360 video and Mocap to bring their performance to life, these are still a popular form of attending events in spaces such as VR Chat which can be accessed with and without a headset.
RFID / QR
Usually a tech found on security tags ora quick link to a website, the RFID and QR technology has a lot of potential in the immersive field too,
From event wearables that track quest progress, items and guest profiles, to contactless spending and ticketing.
QR can also be used to connect guests with media, documentation or even AR based interactions.
3d Scans
It is easier than ever to create digital assets that are indistinguishable from real life, up to a fairly huge scale we are able to scan from reality, capturing every nook and cranny, we can preserve artefacts digitally, as well as being able to create assets from scratch envisioning as much as the imagination is able..
MoCap / Performance Capture
Motion capture has been used in the film and gaming industries for years now, but more recently combining the body and facial capture alongside, it creates a way of fully tracking and recording an acting performance, such as Andy Serkis has become renowned for.